What has happened to the state of Swiss Cake Rolls today? I remember when I was a kid, I would be so thrilled if I had a pack in my lunchbox. I can vividly remember how soft, fresh, creamy, and fantastic they were. Today, the same little cakes are borderline terrible. I don’t believe it is just my imagination, either.
Last night I opened a pack and I could only stomach one of the two rolls. It just wasn’t good, and had little taste. Today’s Swiss Cake Rolls taste so cheap and industrial, they are like biting into moist rolled-up cardboard. They have the texture of something made from chemicals and heavy machinery. I swear that over the years and decades they must have dramatically changed the recipe, and are just riding out their success using the original box. I don’t plan to buy any more of these, at least for a very long time. They are not the least bit good anymore.