My Apology to Chobani

This morning I was in an outlandish mood and posted to Twitter the following comments about the yogurt I was eating for breakfast:

If a homeless man defecated into a cup it would probably taste better than this Chobani non-fat yogurt. Just awful.

I laughed out loud as my finger tapped to tweet that remark. But after checking Twitter during my lunch break I saw that the Chobani company had written me a public message about what I’d said. Their response? “Ouch.” They went on to ask what I didn’t like about their yogurt. I immediately felt like an ass. A feeling of shame washed over me. I was only upset at having bought the non-fat version of their product.

Someone at Chobani had apparently searched Twitter for mentions of their brand and read what I said. What I had posted was truly over-the-top and absurd. I compared their food product not only to the taste of human feces, but I threw gasoline on the fire by adding that it tasted like a homeless man had shat in a cup. Instead of ignoring my searing remark, the company replied with a friendly “ouch” and asked why was I unhappy with my meal. It was completely unexpected. I was impressed.

Chobani went on to reply to me twice more in a friendly back-and-forth I’d had with them via Twitter today. They told me that they were not offended by my tweet. I apologized to them for what I’d said and thanked them for their sense of humor. In turn, they wrote me back and said they liked my sense of humor too. I was floored with how they handled my vile tweet. I’ll certainly buy more of their yogurt; even more so now, thanks to their delightful exchange. I have a new respect for them and their company. I’ll just have to make sure to not buy the non-fat variety next time. Hehe.

Well done, Chobani. I wholeheartedly take back what I said this morning. I offer my sincere apologies.

Author: Craig Tisinger


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