There is a temptation to load your phone up with as many apps as possible, installing one for everything you think you may ever need. I’ve been as guilty of this as anyone. At one point I had 150 apps on my iPhone.
I began to realize over time that I really didn’t need a lot of those apps. There were some that I hadn’t used in over a year.
When I upgraded to the iPhone 5, instead of restoring my previous state, I decided to completely start over and only add the apps that I really used. I’m glad that I made that decision at the time. It was like cleaning house. That was about a year and a half ago, and since that time, my app count has inevitably crept back up again.
I’ve now reached a point where I’ve decided that it’s time to again get rid of apps that I don’t need. I went in and deleted scores apps I hadn’t been using. I didn’t stop there, though. I even deleted apps for services that I actually use. The reason I did that is because there are a lot of services that have excellent mobile websites that do the same job that the custom app does. I’ll give you some examples.
Bitly. I use Bitly every now and then to shorten long URLs. Bitly has an iOS app but I’ve actually never downloaded it. Browsing bitly.com in mobile Safari or Chrome is perfectly sufficient. It retains my login and I am able to perform every task I need from their website. No app necessary!
Wikipedia is another good example. I had the app installed on my phone for years and barely ever used it. I would always do a Google search on what I wanted to know about and I came to realize that I always browsed Wikipedia using only the web browser. Their mobile website does everything that the dedicated app does. It even looks the same.
Shopping apps are another example. I’ve had the Target app on my phone for years but I can only recall having used it one time. Before I recently deleted the app, I browsed over to target.com in Safari, and as you would expect, they have a very clean mobile website that lets me search and shop for anything I am looking for. Again, no need for the app, or others like it.
I could go on and on. Mobile banking, news sites, and more. All of them have full-functioning websites that allow you to do everything you can do from the app. As a general rule, if the service in question merely delivers information, you’re probably fine just using their website to obtain it.
I created a bookmarks folder on my iPhone for services like the ones I’ve listed above that have perfectly useful mobile sites. To save a bookmark as an icon on iOS, simply tap “add to home screen” in Safari. The icon added usually looks indistinguishable from the native app.
If you have apps on your phone that you don’t use very often, it’s worth it to browse the mobile website for that service and see how close the experience can be to using a native app. You may be surprised. If you’re using push notifications, however, you need to continue using an app for such interactivity. For example, if you use eBay and rely on the app for notifications about items and auctions, you’ll want to keep that app installed.
Go forth and do some digital spring cleaning. It can be very liberating.