Back in the early days when Twitter created the ability to add photos to tweets, people used it in a useful and meaningful way. I, for one, use it the way it was intended to be used. I’ll take a photo of something, then tweet it and attach the photo.
Over time, news outlets and other organizations have begun abusing the feature as a way to attract attention to their news links, which are usually just click bait, but that’s a topic in and of itself. I can potentially see a little value of including a photo if it is directly related to what they are tweeting about.
For example, a tech site may write an article about a company CEO who has a big announcement coming later that day. They will likely attach a photo to the tweet of that person speaking at a previous announcement, or something along those lines.
Overall, I think it’s fairly useless. If for no other reason, they have to shorten the tweet to make room for the photo URL that Twitter adds at the end. I’ve seen abbreviated or fragmented tweets crafted in order to make room for the address space needed for the photo.
Lately, this entire practice has reached the point of absurdity.
I was scrolling through my Twitter feed today and saw the most ridiculous example that I’ve seen to date. It comes in a tweet from Business Insider.
I took a screenshot of the tweet and have posted it below. Take a look. This is exactly what I’m talking about. There is absolutely no sense in this. What a blatant waste of time and resources this is. This crap needs to stop.