I’ve been a Netflix customer for a long time. For the past several years, I have only subscribed to the Instant Watch streaming service. I haven’t had a need for the full-fledged DVD subscription in quite some time. Having said that, it would be nice to be able to rent a disc once in a while.
I propose that Netflix offer individual DVD titles on demand. It would be nice to get a disc from time to time without having to subscribe to the full DVD rental service.
The titles available on DVD & Blu-ray far outnumber what is available to stream over the Internet on Instant Watch. If I want to rent a movie that is only available on disc, I should be able to rent it individually.
When I search for a movie that isn’t available to stream, I’d like to be able to click a button and have them mail me the DVD for a flat fee. They could charge $2 or so and add that charge to my bill the following month. They could set a time span of one week for the customer to watch and return the movie by mail.
Something worth mentioning is that currently, if you are not enrolled in the Netflix DVD subscription, you cannot even see those movie titles listed on their website. A search for a movie unavailable to stream merely displays a message that the title is not available on Instant Watch. The user isn’t allowed to access the list of titles on DVD. I’ve never really understood that policy.
These days, if I want to rent a movie on disc, I have to stop at a Redbox, and then go back to return the disc the following day. I’m not knocking Redbox; I think they offer a great service at a very low price. The only downside to Redbox is that their movie selection is limited to new releases.
I think that Netflix could gain extra revenue and make their customers happy if they implemented a single DVD rental policy as I have described. I think this is a great idea. They should have had something like this in place already.